I first joined Cambri during my studies in a part-time role within the Insight team (Managed Services) and was offered a full-time position when I graduated last summer.

Today, I lead my own client projects—guiding product and portfolio decisions—while conducting market research and delivering insight-driven recommendations on pricing, assortment, and new product launches encompassing packaging, ads and brand health,e.g. “What is the optimal price for our offering?”, “Which flavors should we include in our portfolio?”, “Should we launch this new product or not?”

My days are a blend of client communication, collaboration, and hands-on insight work. Having started in a part-time role myself, I now often guide and delegate tasks to our student team while also scripting surveys, analysing results, and discussing projects with clients and colleagues. No two days are the same—each project brings fresh challenges and opportunities to uncover meaningful insights.

I’m especially drawn to projects where we test creative ideas for brands I genuinely use—whether it’s shaping the next wave of functional protein drinks or refining the packaging of everyday favourites like coffee or beer.

What I find most interesting is the psychology behind it all - understanding what makes something click. For me, it comes down to clarity—cutting through the noise with simple, intuitive messages that resonate in a world full of choices.

A strong source of motivation for me is how closely Cambri’s mission—helping companies make smarter product decisions and reduce unnecessary waste—aligns with the impact I want to have through my work.

It feels really rewarding to know that what we do shapes real product outcomes while contributing to more thoughtful, sustainable choices.

I’m also genuinely interested in consumer psychology and the continuous learning that comes with it, most recently developing my communication and influencing skills through a course I had the opportunity to take at Cambri. 

If you’re curious about how brands make decisions and driven to understand the “why” behind consumer behaviour, Managed Services is a great fit—it sits at the intersection of business, psychology, and creativity, with every project offering something new to explore. 

Cambri has an amazing culture with kind, driven people and a flexible, modern way of working. It’s inspiring to be part of a growing company that feels so ahead of its time.

Whether you’re just starting out—as I once did—or bringing prior experience, Cambri offers real responsibility, strong learning opportunities, and the chance to work with exciting brands across a range of industries.